Meta to open a retail store to showcase its VR hardware
Not sharing plans for future stores
“The best way to understand virtual reality is to experience it,” CEO Mark Zuckerberg said as part of the announcement. Meta previously tested this through pop-up shops in various locations. The company declined to share any plans for future stores.
Jennifer Stevenson, head of product strategy for location-based marketing firm Uberall Inc. says opening a store offers multiple benefits to Meta. First, she says, it allows the social media giant to introduce its virtual- and augmented-reality products to consumers in an interactive and entertaining manner.
“Furthermore, [Meta] can reach customers who are skeptical of these advanced, interactive technologies and showcase the benefits of these devices in-person. Honest feedback from consumers will also give Meta much-needed information about which products are working and which need to be improved,” Stevenson says.
“In addition, Meta is offering a ‘Shop’ tab to its website, making it easier to find all its products in one place online. This is a smart move because it offers consumers who may still be wary about in-store shopping the digital option to review these products from the comfort of their own home,” she added.
Over the past year, Meta has increasingly focused on the metaverse — a future version of the internet made up of immersive worlds accessible via headsets — which Zuckerberg thinks is the next major computing revolution after mobile phones. The company changed its name from Facebook to Meta in October to underscore the dedication to its investment.
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